Our take on lifestyle branding
Lifestyle is often treated as something decorative.
Soft. Visual. Instinctive. But when you look closely, it’s anything but accidental.
Every home runs on systems — repetition, restraint, memory, trust.
Every ritual has structure.
Every choice, from what we reach for daily to what we keep around for years, builds meaning over time.
In this section, we read everyday life the way brands are built.
Not through campaigns or slogans, but through habits, atmospheres, and the quiet decisions that shape identity.
The table becomes a case study. Scent becomes strategy.
Routine becomes language.
Welcome to our way of seeing
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Welcome to our way of seeing 〰️
Inside Kartell - Part III: by Moodboard
In this section, I’ve created a series of moodboards that reimagine Kartell through the lens of current design aesthetics. From Japandi minimalism to dopamine decor, each visual direction reflects not just a trend, but a cultural moment Kartell naturally belongs to.
These aren’t product lists or brand decks. They’re about storytelling. Styling. Texture. Pairings that show how legacy design can stay fresh, especially when it’s reinterpreted for the rituals and preferences of today’s consumer.
Inside Kartell: Part I - As It Exists Today
From 1949 Milanese plastic pioneers to 2025 design icons, Kartell has mastered the balance between heritage and innovation. In this first edition of Logic of Lifestyle, we explore how timeless pieces like the Componibili and Ghost Chair are being reimagined by Gen Z, how Kartell made a splash at Salone del Mobile, and why this legacy brand continues to shape the culture of contemporary living.
